Premia

To celebrate 70 years of Premia, Estonia’s leading ice cream brand, a special collection was created balancing nostalgic legacy flavors with new taste innovations. I led the visual identity across packaging — designing the full suite of wraps and boxes and creating playful ice cream illustrations that highlight each flavor. I also contributed to the commercial animations, adapting the visual system for motion. The result is a cohesive range that connects seven decades of heritage with a new generation of consumers.