Premia

To celebrate 70 years of Estonia’s favorite ice cream, Premia unveiled a special collection balancing nostalgic legacy flavors with bold new taste innovations. I led the visual identity across packaging — designing the full suite of wraps and boxes, creating playful ice cream illustrations that hero each unique flavor. I also contributed to the commercial animations, helping translate the fresh, joyful look into motion. The result is a cohesive, vibrant range that honors seven decades of memories while inviting a new generation to take a bite.